As students today, you will be the business leaders and entrepreneurs of the future. The marketing program in the B.I. Moody III College of Business Administration is designed to prepare students to compete in a rapidly changing and competitive marketplace. Tomorrow' smanagers will have to be well versed in technology applications, as well as in managing service producing industries and international marketing activities.
The university core curriculum is the cornerstone of specific business and marketing coursework. Courses include English, algebra, psychology and microcomputer applications. The curriculum also involves the common body of knowledge (CBK) courses, which are required of all business majors and form the basic foundation on which more advanced marketing courses are built. These courses include economics, finance, accounting, management, marketing, and statistics.